WDM2211 Digital Identity Design

Turn in Reading Summary 1

Complete Client Identification Form

Working together with your assigned team, write down a definition of what you think each of these terms mean, and how they could be used in Branding Research. If you're not sure about your answer, you may use the Web/Google, etc. to look for information.

• One-on-one interviews
• Focus Groups
• Online Surveys
• Usability Testing
• Eye Tracking
• Mystery Shopping
• Brand Equity Research
• Name awareness research
• Reputation research

Write your answers in an HTML document. Save the document with your team name and include team member names at the top.

Part One
Let's look at one way of collecting information on the Internet - the online survey. Click here to answer a survey question I prepared for this class. Answer the questions and then click the "Done" button.

Next, we'll take a look at the information collected by the survey.

Part Two
Write out five branding/identity/marketing questions you might want to ask customers about your client.

Once you have five questions written out, review them with your instructor and select two/three of the best questions for your final survey.

Sign up for this free online survey tool and use your final questions to create an online survey. Select Email/Web Link format for delivery. Then email the name of your company and your survey link to student@coreyfayman.com

What is it?

• Identify competitors
• Research and gather information
• Determine competitor positioning
• Identify key messages
• Identify visual identity

What is it used for?

• present to client to help focus
• use to develop positioning strategy
• informs design process
• consider visual elements not used by client
• use at end of design process for separation, differentiation

Why bother?

• documentation of process
• feedback mechanism for communicating with client
• justification for design choices

Competitive Audit and Design Brief

Begin work on Competitive Audit and Design Brief