WDM2211 Digital Identity Design

Instructor

Corey Fayman (cfayman at aii.edu)

Session

Winter 2012, Wednesday 1:00 - 5:00, North 266

Course Description

An examination of the role of design in brand identity and marketing. Students will learn design strategies for developing integrated digital branding.

Course Competencies

Upon successful completion of this course, the student should be able to:

• Identify the role of design in branding/corporate identity;
• Effectively apply conceptual design skills to develop branding strategies;
• Effectively apply the elements of design to create logos and visual identities;
• Develop information structures that meet client needs for targeted audience;
• Create and present formal project proposals to prospective clients
• Design and produce identity design for multiple formats including print and web