WDM2211 Digital Identity Design
- Overview
- Syllabus
- Assignments
- Progress
- Resources
Instructor
Corey Fayman (cfayman at aii.edu)
Session
Winter 2012, Wednesday 1:00 - 5:00, North 266
Course Description
An examination of the role of design in brand identity and marketing. Students will learn design strategies for developing integrated digital branding.
Course Competencies
Upon successful completion of this course, the student should be able to:
- Identify the role of design in branding/corporate identity;
- Effectively apply conceptual design skills to develop branding strategies;
- Effectively apply the elements of design to create logos and visual identities;
- Develop information structures that meet client needs for targeted audience;
- Create and present formal project proposals to prospective clients
- Design and produce identity design for multiple formats including print and web
Required Textbook
- Designing Brand Identity: An Essential Guide for the Whole Branding Team by Alina WheelerISBN:0470401427
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